The title of this panel was a tad alarmist. The description of it on the website says that social media, a transition to digital marketing, combined with an economic slowdown could create a “perfect storm.”
The panelists, including Kevin Flatt, ECD of Tribal DDB, were a little less dramatic in their predictions. In fact, because it was so based on predicting the future, the panelists disagreed on a number of points. But there were a few points to take away:
The new media will transform the old media, not completely replace it.
We’re all headed to the same place, it’s just a matter of how broad an agency wants to go with their range of services.
When asked what people need to do to survive the change: Have a deep understanding of how consumers interact with all the media touch points.
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