Monday, March 10, 2008

The Web Agency: There Will Be Blood

The title of this panel was a tad alarmist. The description of it on the website says that social media, a transition to digital marketing, combined with an economic slowdown could create a “perfect storm.”

The panelists, including Kevin Flatt, ECD of Tribal DDB, were a little less dramatic in their predictions. In fact, because it was so based on predicting the future, the panelists disagreed on a number of points. But there were a few points to take away:

The new media will transform the old media, not completely replace it.

We’re all headed to the same place, it’s just a matter of how broad an agency wants to go with their range of services.

When asked what people need to do to survive the change: Have a deep understanding of how consumers interact with all the media touch points.

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