tag:blogger.com,1999:blog-1909465039103895549.post4243213756581297700..comments2009-10-16T07:33:24.579-07:00Comments on They Sent Us To SxSW: MMORPG?Bosilawhathttp://www.blogger.com/profile/06202660081299735889noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1909465039103895549.post-50386433585154101452008-03-13T15:09:00.000-07:002008-03-13T15:09:00.000-07:00Sounds like a good panel. It's easy to write off g...Sounds like a good panel. <BR/><BR/>It's easy to write off gaming as the activity fo a select few bu casual gaming is huge among the oddest audiences e.g. Moms (something we found out while doing media research for Munchkin). <BR/><BR/>I think it is worth differentiating between Second Life and WoW and games of that ilk. Second Life is a lifestyle and alternative identity development "thing" that a lot fo people try and leaved - few tend to stay and really exploit it. WoW seems more of a game and demonstartes the power of interactive gameplay as a way for rbands to tell stories. <BR/><BR/>That being saidf, the whole multiple consumer identity phenom has been around fro a while and keeps getting stronger and stronger.Mark Lewishttps://www.blogger.com/profile/14509765815094085913noreply@blogger.com